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Contents of Plan for Profitability!
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Plan for Profitability!  has been awarded five stars by reviewers at Amazon.com. A reader from the Caribbean writes that the "book provides an excellent approach to strategic planning. It translates  known theories to their practical applications."

 

 

 

 

 

 

 

Chapter I: Some Fundamentals

    Strategic Business Planning
    The Evolution of This Book
    Strategic Business Units
    The Responsibility for Strategic Planning
    Introducing International Microwidgets (a fictitious company)
    Summary

 

Chapter II: The Structure of a Strategic Plan
    The Annual Planning Cycle
    The Planning Horizon
    The Flow of a Strategic Plan
    The Mission
    Mission Statements
    The Mission of International Microwidgets
    Summary

 

Chapter III: The Market
    The Served Market
    Market Segmentation
    Sources of Market Data
    Quantifying the Market
    Market Measurements
    Chronological Market Data
    Market Cycles
    Statistical Projection Techniques
    The Market of International Microwidgets
    Summary

 

Chapter IV: The Competition
    Market Share
    Chronological Market Share Data
    Sources of Competitive Data
    Competitorsí Strengths and Weaknesses
    Listing Strengths and Weaknesses
    Competitorsí Strategies
    The Strategy Summary
    The Competitors of International Microwidgets
    Summary

 

Chapter V: Consolidating the Environment
    SBU Strengths and Weaknesses
    Determining Opportunities and Threats
    Listing Opportunities and Threats
    The Learning Curve
    The Original Portfolio Matrix
    The Nine-Block Matrix
    The Environment of International Microwidgets
    Summary

 

Chapter VI: Objectives, Strategies, Programs and Goals
    Definitions
    The Principle of Linkages
    Objectives
    Strategies
    Programs
    Goals
    International Microwidgets
    Summary

 

Chapter VII: Resources
    People
    Facilities
    Equipment
    Transition to the Financial Statements
    Resource Projections
    International Microwidgets
    Summary

 

Chapter VIII: Financial Projections
    Financial Statements
    Revenue Projections
    The Operating Statement
    The Balance Sheet
    The Funds Flow Statement
    International Microwidgets
    Summary

 

Chapter IX: Evaluating the Plan
    Gross Margin
    Return Measurements
    The Use of Leverage
    Debt versus Equity
    Operating Efficiency Measurements
    Trend Analysis
    Evaluation of the International Microwidgets Plan
    Summary

 

Chapter X: Beyond Strategic Planning
    The Operational Plan
    The Three Sís
    Organizational Structures
    Line and Staff Functions
    A Representative Company Organization
    The Concept of Corporate Development
    Summary

 

Chapter XI: Corporate Development
    Entering and Exiting Businesses
    Secondary Valuation Techniques
    The Concept of Net Present Value
    Mergers versus Acquisitions
    Goodwill
    Dilution
    The Acquisition of General Widgets
    Summary

 

Chapter XII: The Strategic Plan of International Microwidgets

 

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